What people say
I’ve worked on a wide range of projects over the course of my career, both in-house and as a freelance consultant. Here’s what people who have worked with me say.
“Joanne has been the creative heart of so much of what we have delivered over the years, helping turn our muddled ideas and plans into clear narratives and engaging content.”
Loch Lomond & The Trossachs National Park
“Joanne hit the ground running in her time working with SEPA. She tackled a varied project portfolio which required scoping and research, project management, creative development and content generation. She has both the ability to engage strategically and deliver the operational elements of any project. Highly recommended.”
SEPA
“I asked Joanne to help me refine my business narrative and ensure I was telling a unique, compelling story that would resonate with my target market and help move customers through the marketing funnel, to ultimately increase sales.
Joanne completely understood the brief. She helped me define audience personas and ensure I was using language that was more in tune with customers.
The outcomes from working with Joanne far exceeded my expectations. I now have a clear messaging framework, when writing my content for all platforms and a greater understanding of my audience and how I can write a more compelling narrative, that will help to grow my business.”
Trail Goddess
“Joanne was a great fit for this project bringing a strong background in communications around outdoor recreation and active travel, as well as her excellent writing and people skills.
She revamped our website copy and wrote a photography brief to showcase what’s special about TP&E whilst keeping it simple, making it flow better and easier to navigate. We received really positive feedback on this internally and externally and saw improvements in our website analytics.”
Cycling Scotland